Greetings! from the Postcard File
January 11, 2017

This post was written by Jill Reichenbach, Reference Librarian, Department of Prints, Photographs and Architectural Collections. At this time of year, many people fantasize about going on a relaxing vacation somewhere exotic, or at least warm. And while some lucky people actually do get to go on vacation, still more might receive a postcard from…

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The Idea of the West: Ephemera from the James G. Harbord Papers
August 24, 2016

This post was written by Karen Hammer, a CUNY graduate fellow at the New-York Historical Society who helped to process the James G. Harbord Papers. As a CUNY graduate fellow at the New-York Historical Society, I’ve been helping to process the James G. Harbord Papers. Lieutenant General James Guthrie Harbord (1866-1947) retired in 1922 from a…

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Ad World Unrest: Hubert Humphrey, Doyle Dane Bernbach, and Time Inc.
July 27, 2016

This post was written by Luis Rodriguez, Collections Management Specialist. In 1964 the advertising agency Doyle Dane Bernbach created a provocative and effective ad for Lyndon B. Johnson’s presidential campaign. It juxtaposed a young girl counting the petals on a daisy with the launch and detonation of a nuclear weapon, thus attacking the more hawkish…

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“Get Me A Radium Highball!”: New York and the Radium Craze
May 22, 2013

This post was written by Kate Burch, Library Page. Radium, a naturally occurring element first isolated by Marie and Pierre Curie in 1898, fascinated the world with its radioactive and luminescent properties. With no understanding of the ill effects of radiation poisoning, radium became a fashionable trend, a medical cure-all, and an industrial wonder. Newspapers…

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Snake Oil Almanacs: Patent Medicine Advertising in the 19th Century
September 11, 2012

This post was written by cataloger Catherine Falzone. The Patricia D. Klingenstein Library of the New-York Historical Society has a number of almanacs that were printed as advertisements by patent medicine companies.  Most people in the nineteenth century bought an almanac every year and considered them trustworthy sources of information.  Unscrupulous patent medicine manufacturers capitalized…

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Selling for a song
December 16, 2011

Peace on earth and good will to men may be in short supply, but there is no time like Christmas to appreciate that nowadays advertising is everywhere.  Billboards, newspapers, magazines, television, the Internet, cell phones . . . advertisers will try any means available to get consumers to buy their products.  So it’s hardly surprising…

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